BGC Charity Day

BGC Partners, Inc. held its seventh annual Charity Day on Monday, September 12th, and Services for the UnderServed (SUS) was chosen as a beneficiary.
BGC was created by Cantor Fitzgerald in the aftermath of the World Trade Center attacks as Cantor Fitzgerald sought to re-build its business after losing 658 of its employees, which represented two thirds of its workforce in New York.
To commemorate those who were lost, BGC donates 100% of its revenues from Charity Day to selected charities around the world. To date, BGC’s Charity Days have raised over $43 million globally from its Charity Days and collectively with Cantor Fitzgerald they have raised $65 million over the past six years.
‘Celebrity brokers’ helped raise money by conducting real trades with BGC’s clients (the major banks and investment banks) over the phone from the trading floor (alongside a licensed broker).
SUS’ celebrity brokers included lead singer Martha Reeves of Mowtown’s Martha and the Vandellas and R&B legend Melba Moore. Actors Noah Emmerich, and Vincent Piazza, star of HBO’s Boardwalk Empire, will be in attendance as well as actress Taylor Shilling, who portrayed Nurse Veronica Callahan in NBC’s Mercy, and Emmy-winning broadcast journalist Barbara Nevins Taylor.
“SUS was honored to take part in BGC Charity Day,” said Donna Colonna, Chief Executive Officer of Services for the UnderServed. “For more than three decades we have been dedicated to meeting the needs of New Yorkers. BGC stood by its employees in the days following 9/11 and has created a special day of service and caring for New Yorkers in need, in memory of their colleagues and friends who perished in the attack against the World Trade Center a decade ago.”
Lou Scotto, Executive Managing Director and General Manager for the Americas at BGC Partners commented: “We are delighted that Services for the UnderServed joined us this year for our Charity Day. Their mission of treating others less fortunate with compassion and courtesy and endeavoring to help them live with dignity in the community, direct their own lives and attain personal fulfillment is one we proudly support.”









On Friday, September 16th, SUS’ Urban Gardening program, now in its second year, hosted a Harvest Luncheon at our Chester residence in Brooklyn. The luncheon was an opportunity to celebrate the great progress that our program has made this year, and for the individuals involved in the program to talk about what the experience has meant to them.



















































