SUS Turns On Its Digital Engine

By Michael Posso, Webmaster/Designer, Services for the UnderServed

The Internet has seen many exciting trends in the last few years. Websites and services, such as Facebook and Twitter, are redefining personal and social communications. Websites have become much more complex and true showcases of design and innovation. Here at SUS, we are aware of these technological trends and are using them to spread the word about our organization.

Our Resource Development department is implementing these trends to create innovative materials. Landing pages, videos, photo albums and presentations are among the digital materials being produced. This type of content creation enhances the online presence of SUS and delivers information in a more creative and engaging way. The SUS Facebook fan page has seen a dramatic increase in members, and the SUS YouTube channel has proved to be very popular amongst our staff and potential constituents. The SUS blog, The Signal, provides an opportunity for people interested in SUS and the work that we do to learn more.

In addition, SUS is redesigning its website. The new website will serve as a digital multimedia portal to our consumers and visitors. This time, the design will be user-centric and more akin to current web design styles, making information about our divisions and services quickly accessible. The home page will feature videos and other multimedia materials that will be easy access and view. The color scheme and graphic content will be more up-to-date and responsive to current web design styles.

We are very confident that all of our staff and consumers will benefit from SUS’ new digital initiatives. Our social media campaigns and new design implementations are expected to place SUS at the vanguard in the digital landscape for non-profits.